I recently stumbled across the above sign which can be seen in UK branches of IKEA.
Not only are IKEA supporting their breastfeeding customers to nurse wherever they feel comfortable within their stores, but they are actively encouraging them to use the staged rooms to feed their children.

It’s a very clever move for a company, who sees countless families pass through their doors on a daily basis, to seek a welcoming atmosphere for all, and such a move will surely see them hailed as game changers in the breastfeeding community.

As a breastfeeding mother myself, I am certainly encouraged by this public policy, and will look forward to my next visit. Who knows, whilst relaxing in one of their living rooms, feeding my child, I may spy some additional pieces for my home to purchase.

Looks like a win win situation for all involved, and perhaps other retailers should take note…

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